integrated information = consciousness

A friend retweeted a link to this article and I am glad they did.  The article is about a theory of consciousness based upon measuring ‘integrated information’ in the human brain. The logic of theory states  that consciousness is achieved when the brain has a network of neurons integrating information.  While some experiments have been researched, the race is now on to create other experiments that would allow us to measure consciousness in much they same way we measure our weight or blood pressure.  A question, what will be the unit of measurement?  If integrated information is being measured, then information is being measured,  what is the measurement unit of information?   The same question at the heart of the lifestylelinking open source project.

Good to know at least one other person is thinking about this question.

Attention : Whuffie

I was down in Edinburgh the other week where Mike Coulter was showing me a set of presentation slides he had presented to a SME (small business) audience.  On one slide on measuring social media he listed Attention as being currency of measurement.  Got me thinking, how long before the world Attention will be replaced by the word Whuffie?